Sisters, Amanda Helman and Susan Logsdon, are the co-founders of Golden Gems, a badass brand and storefront located in St. Louis, MO. The sisters grew up on Golden Gem Road in Apopka, Florida among the orange groves.
While bringing a bit of Florida to the Midwest, the Golden Gems ladies make products that inspire and empower. Their products have been seen all over the world, most recently being featured in Urban Outfitters. In St. Louis, they have a beautiful storefront in Midtown off Locust and a Disco Edit pop-up in The City Foundry.
Susan, 3 years older than Amanda, is a lover of the creative process designing new Golden Gems products. Amanda, younger sister, is the one behind the fun @goldengems Instagram and brings attitude to the brand.
Together, Susan & Amanda have created an iconic brand and empower people all over the region. In this episode we touch on their family dynamic, coming up with new designs and more.
Golden Gems operates on the idea that there is a badass inside of everyone. One that sparks creativity, pushes us forward, and gives us confidence. They exist to inspire that inner badass to unapologetically be who you are, take up space, and live life on your own terms.